THE BRAND
Youmie is an Australian children's brand specializing in shoes, clogs, and other kids apparel. The opportunity is larger than a storefront: the brand needs coordinated stock operations, owned commerce, marketplace distribution, retailer relationships, and discoverability to grow as one connected business.
THE ENGAGEMENT
By Lexo is supporting the operating and growth foundation around the brand. The work connects inventory management with Shopify, Amazon, eBay, retailer outreach, SEO, and commercial strategy so that channels can expand without losing control of stock or brand direction.
THE APPROACH
Each workstream is treated as part of the same system. Stock decisions affect channel availability; marketplace structure affects discoverability; retailer conversations affect forecasting; and strategy establishes the priorities tying those activities together.
Engagement Workstreams
Stock Management
Establishing clearer inventory operations across products, availability, channel demand, and the decisions required to support growth.
Shopify Commerce
Supporting the owned online storefront, product organization, customer journey, and the operational connection between commerce and stock.
Amazon & eBay
Preparing and coordinating marketplace channels to extend reach while maintaining consistent product and inventory information.
Retail, SEO & Strategy
Developing retailer contacts, organic discoverability, and a practical channel strategy around the brand's next stage of growth.
Engagement Priorities
Inventory Clarity
A more reliable view of stock needs across products and channels.
Channel Readiness
Shopify, Amazon, and eBay coordinated around consistent operations.
Retail Expansion
Structured outreach and relationship development with relevant retailers.
Discoverable Growth
SEO and strategy supporting sustainable awareness and acquisition.
Engagement Areas
Need your channels to operate as one business?
Talk to By Lexo →